rzk'ICE FENG

ME:

I’m a UX/UI Designer with over 2 years of experience designing enterprise systems and digital platforms. I collaborate closely with product, business, and engineering teams to translate complex requirements into scalable and technically feasible user experiences. My work is grounded in systems thinking, workflow optimization, and delivering consistent, well-structured product solutions.

I’m a UX/UI Designer with over 2 years of experience designing enterprise systems and digital platforms. I collaborate closely with product, business, and engineering teams to translate complex requirements into scalable and technically feasible user experiences. My work is grounded in systems thinking, workflow optimization, and delivering consistent, well-structured product solutions.

I’m a UX/UI Designer with over 2 years of experience designing enterprise systems and digital platforms. I collaborate closely with product, business, and engineering teams to translate complex requirements into scalable and technically feasible user experiences. My work is grounded in systems thinking, workflow optimization, and delivering consistent, well-structured product solutions.

MY STORY:

Experience in the Industry

ExperIence in the Industry

FPT IS

02/2025 - 03/2026

  • Led design for enterprise products across Web and Mobile, focusing on optimizing user flows and multi-role experiences.

  • Collaborated with Business Analysts and Developers to translate business requirements into feasible, consistent, and scalable UX solutions.

  • Built and maintained Design Systems to standardize Components and ensure consistency across products.

Shinhan Life (SHLV) – Mobile eSubmission Platform
UX/UI Designer
Insurance CRM

01/2026 - 03/2026

A mobile insurance solution that helps advisors manage customer interactions and complete digital submissions through a streamlined mobile experience.

  • Collaborated with Business Analysts to analyze complex insurance processes and design streamlined mobile user flows with multi-step workflows, simplifying the user experience.

  • Designed data-heavy forms with multi-step input processes, reducing errors and optimizing the advisor’s experience.

  • Standardized UI patterns and interactions across Finance, Sales, Order, and Customer modules, ensuring consistent UX.

  • Optimized the information architecture during the transition from web to mobile, enhancing usability in long workflows.

BIDV MetLife – CMS & Insurance Platform
UX/UI Designer (Project Lead)
CMS / Enterprise Platform

11/2025 - 01/2026

A digital insurance ecosystem that connects content operations, branded web presence, and an in-app microsite experience within the BIDV environment.

  • Designed a Content Management System (CMS) with modules for Content Management, Media Management and Homepage, supporting multiple user roles.

  • Built end-to-end content workflows from Creation through Editing to Publishing, simplifying operations for non-technical users.

  • Developed Media Management features (uploading, categorization, search) to optimize the use of digital assets.

  • Designed the end-to-end experience across CMS → Website → Mobile, where content is delivered as a Microsite within the BIDV mobile application, ensuring a seamless and integrated ecosystem experience.

  • Collaborated closely with BA and Dev teams to ensure sound system logic and feasible implementation.

DataX - Data Verification Platform
UX/UI Designer
Admin / Data Platform

11/2025

A data operations platform that helps teams submit, review, and monitor product data with greater control and visibility.

  • Designed a data verification platform supporting upload, validation and verification workflows via APIs.

  • Built data-intensive interfaces (tables, status indicators, validation results) for transparent data processing.

  • Standardized the File Upload and Attachment Management workflow.

  • Designed verification flows for both Real and Sample Datasets, ensuring accuracy and consistency.

  • Optimized the UX for complex data processes to minimize user errors.

SCIC – Enterprise Governance System
UX/UI Designer
Enterprise Governance System

10/2025 - 11/2025

An enterprise governance platform that supports internal administration, access control, and operational oversight across multiple organizational functions.

  • Designed an enterprise governance platform with modules for User Management, Permissions, Evaluations and Reporting.

  • Created role-based workflows to govern system access and business logic across the platform.

  • Standardized layouts, forms, and table patterns to ensure consistency and scalability.

  • Optimized cross-module user flows to improve efficiency and usability.

CASLA – Warehouse Management Apps
UX/UI Designer
Admin / Internal System

09/2025 - 01/2026

A mobile operations ecosystem for warehouse teams, combining execution and monitoring tools in one workflow-driven system

  • Designed and developed a Barcode App to support warehouse operations (inbound, outbound, stock transfers) via barcode scanning.

  • Created operational workflows for inventory receiving, shipping, location transfers, auditing, and product lookup.

  • Ensured consistent UX/UI between the Barcode App and the Statistics App in the multi-app system.

  • Collaborated with BA and development teams to align business requirements and ensure technical feasibility.

Sacombank OpenAPI – Open Banking Platform
UX/UI Designer
Fintech / Developer Platform

07/2025 - 09/2026

A developer portal for Open Banking that helps partners discover and connect with Sacombank services in a self-service environment.

  • Designed a developer-focused OpenAPI platform enabling partners to register, integrate and manage APIs.

  • Built end-to-end user flows (Web and Mobile) for authentication, application registration, API subscription and integration management.

  • Created API documentation interfaces and a Swagger-based UI, enhancing API discoverability and developer usability.

  • Developed a Global Search feature for rapid API and resource discovery.

  • Built and documented a Design System to ensure consistent UI/UX and scalability across platforms.

BIDV TradeFlat – Trading Platform
UX/UI Designer
B2B Enterprise Platform

05/2025 - 07/2026

An enterprise trading platform designed to support business users in managing product listings and transactional operations.

  • Developed user Flows for key trading features in the MVP 3 phase, ensuring logical and intuitive processes.

  • Analyzed and optimized multi-step transactional workflows with multiple states.

  • Collaborated with developers to review and refine the UI, ensuring consistency and usability.

  • Improved interaction patterns in critical trading workflows.

RIC VIETNAM (RIC INVESTMENT AND DEVELOPMENT JSC)

04/2024 - 06/2024

Mobile and web experiences for retail, services, and insurance, designed to support brand communication and digital engagement.

  • Designed mobile interfaces for Zalo Mini Apps across the Retail, Services, and Insurance sectors.

  • Created corporate websites and product pages, collaborating with marketing and development teams.

  • Enhanced mobile UX and interaction flows to improve usability and engagement.

ELSAGA (ELSAGA TECHNOLOGY SOLUTIONS JSC)

07/2023 - 11/2023

An integrated hospital management system that supports core operational and clinical coordination across the healthcare workflow.

  • Designed an admin dashboard and 8 core operational modules HR, Permissions, Patient Management, Appointment Scheduling, Electronic Medical Records (EMR), Laboratory, Reporting, Call Center for a hospital management platform.

  • Collaborated with BA, development, and medical experts to translate clinical workflows into product features.

  • Conducted in-depth research on hospital operations and EMR to align with clinical practices and regulatory requirements.

  • Synchronized appointment booking flows across the Patient App, Doctor App and Admin System, ensuring a seamless healthcare experience.

Projects

Projects

MOVE GREEN – A GREEN MOBILITY APP

08/2024 - 11/2024

A mobility app that helps users choose more efficient travel options while supporting sustainable transportation behavior.

  • Developed UI/UX for Move Green, a sustainable mobility app recommending routes based on CO₂ reduction, Fastest Route, and Lowest Cost criteria.

  • Led end-to-end design: user research, wireframing, flow mapping, and high-fidelity UI design.

  • Built a multi-criteria route comparison system, helping users balance time, cost, and CO₂ savings.

  • Designed an intuitive booking flow (trip planning, vehicle selection, payment, trip tracking).

DISCOVERY GROUP – WEBSITE DESIGN FOR SUB-BRANDS

08/2024

A multi-brand website ecosystem designed to balance individual brand identity with a consistent digital experience.

  • Established a design system and UI guidelines for multiple sub-brands (Discovery Age Care, Siltron, Homes, Royal), balancing unique brand identity with consistent user experience.

  • Designed modern responsive websites focused on smooth UX to boost engagement and organic traffic.

  • Conducted usability testing to identify user pain points and drive UI improvements.

My tools:

My tools:

My tools:

I'm always open to meaningful conversations and learning opportunities in UX/UI design. Whether you're working on a product or simply exploring new ideas, feel free to reach out. I'd love to connect and create something great together.

rzk'ICE FENG

I'm always open to meaningful conversations and learning opportunities in UX/UI design. Whether you're working on a product or simply exploring new ideas, feel free to reach out. I'd love to connect and create something great together.

rzk'ICE FENG

I'm always open to meaningful conversations and learning opportunities in UX/UI design. Whether you're working on a product or simply exploring new ideas, feel free to reach out. I'd love to connect and create something great together.

rzk'ICE FENG

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